Chris Stetson
Creative director who builds the systems behind the work.
Hi, I'm Chris Stetson, but most people call me Stetson. I've spent 13+ years directing, editing, and designing video and brand work for ministries, nonprofits, and production companies. Most recently I ran operations at Exodus Creative Co., where I built the sales, project, and contractor systems that doubled new clients and grew revenue 60% in a year.
I'm looking for my next full-time role in creative direction or creative operations.
What I do
Creative Direction · Creative Operations · Video Editing · Brand Design
I make the work, and I build the process that gets it made on time.
Featured Work
Austin Marathon Recap | Director + Editor
Mercy Culture Conference 2022 Recap | Director + Editor
XO Conference 2020 Opener | Writer + Director + Editor
Select Photos from Multiple Projects
Mercy Culture Conference 2025 Opener | Writer + Director
P. Terry's Cheesburger Contest Recap | Director
Dunamis Sermon Bumper | Motion Designer + Editor
Remnant Podcast Opener | Editor + Motion Designer
Case Study
Building the machine at Exodus
In one year I took Exodus Creative Co. from 2 to 3 projects a month to 4 to 8, doubled new clients, and grew revenue 60%.
2x new clients · 2 → 4 recurring retainers · +60% annual revenue · 2–3 → 4–8 projects a month
The Problem
Exodus is a story production house that runs on a lean network of contractors. When I joined in September 2025, leads lived in inboxes, projects lived in people's heads, and every new job meant rebuilding the proposal, contract, and handoff from scratch. That capped how much work the team could take on.
What I Built
A sales pipeline and client database, so every lead had a stage, an owner, and a next step.A contractor database and project management system in Notion that matched each job to the right person and tracked it from kickoff to delivery.Seven SOPs covering client intake, contractor onboarding, and payment routing, plus proposal, contract, and talent release templates used on every job.
What Changed
The same small team now carries twice the project load, delivers on schedule, and has twice the recurring clients.
How a project moves through the system, from first contact to repeat client.
Brand Work
Exodus Creative Co.
I led the rebrand that repositioned Exodus as a story production house.Exodus needed to look like a company that makes documentaries, not only social for influencers. I built the full identity: a logo system with a primary mark and icon, a six-color palette, a type system, and the mission, vision, and core values that tie the look to how the team works.
About me
I live in the Austin area with my wife of 17 years and our three kids, who we homeschool together. Faith and family come first for me, and they shape how I work: show up prepared, keep my word, and leave things better than I found them.
I've worked with some great people on some great projects over the years. I would love to add your team to that list.